LinkedIn Ads Guide

LinkedIn Ads Guide

Thought Leader Ads (TLAs) are changing the game when it comes to building your brand on LinkedIn - giving you unmatched targeting and direct access to B2B audiences.

This 13-page guide shows you how to turn high-performing organic posts into TLAs that expand your reach and convert engagement into pipeline.

What's Included

We created this guide to cut through the noise and help you make the most of one of the most powerful tools available today: Thought Leader Ads.

You'll get our guidance on create and launch your first Thought Leader Ad, targeting (and retargeting) your prospects by industry, job title, location, engagement, and beyond + tracking conversions and performance.

We've also compiled LinkedIn's guidelines for ad type, objective, and specs for easy referencing!

Best Fit For

Sales teams, marketers, and executives who want to amplify thought leadership on LinkedIn, build trust with target accounts, and turn organic engagement into measurable pipeline.

Key Challenges Addressed
  • Marketing
  • Social Selling
  • Thought Leadership
  • LinkedIn

What sets us apart

What sets us apart

Leading our talented team is CEO Sam McKenna, a former LinkedIn Sales Leader. Her distinguished LinkedIn expertise is recognized through numerous accolades:

  • LinkedIn Top Voice
  • LinkedIn Brand Ambassador
  • LinkedIn Sales [In]sider
  • Top 100 Global Sales Leader (The Modern Sales)
  • Top 50 Sales Leader (Sales Hacker)
  • Top Woman in Revenue (Engagio)

Featured in

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