Prospecting Playbook

Prospecting Playbook

Need more pipeline? With expert insights from Sam McKenna, you’ll learn how to build a repeatable process and use her "why didn't I think of that sooner?" LinkedIn Sales Navigator plays.

Whether you're an individual contributor or leading a team, this is packed with plays, frameworks, and real-world examples, with 45 pages that will help you rethink the way you prospect and turn outreach into opportunities. 

Please note that LinkedIn Sales Navigator is required to use this playbook effectively. 

What's Included

Whether you're an individual contributor or executive leader, there are modern prospecting practices that likely haven’t crossed your radar. This guide details the basics of prospecting + quota attainment strategies, alongside tons of individual plays + advanced team exercises that move beyond outdated cold-calling blitzes.

Bonus: if you have LinkedIn Sales Navigator but aren’t sure how to maximize its value, this playbook is the masterclass you need.

Best Fit For

Anyone involved in prospecting or enablement leaders.

The step-by-step outline is especially valuable if you need a guidebook or feel stuck on where to find more pipeline.

Key Challenges Addressed
  • Prospecting
  • Social Selling
  • LinkedIn Sales Navigator

What sets us apart

What sets us apart

Leading our talented team is CEO Sam McKenna, a former LinkedIn Sales Leader. Her distinguished LinkedIn expertise is recognized through numerous accolades:

  • LinkedIn Top Voice
  • LinkedIn Brand Ambassador
  • LinkedIn Sales [In]sider
  • Top 100 Global Sales Leader (The Modern Sales)
  • Top 50 Sales Leader (Sales Hacker)
  • Top Woman in Revenue (Engagio)

Featured in

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