The Ultimate LinkedIn Branding Playbook

The Ultimate LinkedIn Branding Playbook

Our Ultimate LinkedIn Branding Playbook is a modern guide to content, connections, engagement, and plays that everyone from SDRs to Entreprenuers should run.

Packed with 35 pages, this playbook was created by LinkedIn expert Sam McKenna, who has been featured in USA Today, Business Insider, and Inc. Magazine for her expertise in building personal brands for leaders at Equifax, Mantis VC, Kimberly-Clark and LinkedIn.

Includes frameworks for thought leadership, algorithm insights, processes to build your network, and strategies to monetize your LinkedIn presence


What's Included

So many professionals are active on LinkedIn but struggle to turn the platform into meaningful opportunities. They may post inconsistently, wonder why their content gets little traction, or miss the chance to showcase their expertise in a way that builds trust with buyers.

We created this playbook to take the guesswork out of LinkedIn. From understanding how the algorithm really works to structuring thought leadership that resonates, this guide is everything we teach our six-figure clients and that Sam McKenna wishes she'd done from the very beginning.

Best Fit For

Anyone looking to build a strong personal brand, grow an engaged LinkedIn audience, and make the LinkedIn algorithm work in their favor.

Also a fit for sales leaders, AEs, entrepreneurs, or marketers writing on behalf of their executives.

Key Challenges Addressed
  • LinkedIn
  • Social Selling
  • Marketing
  • Thought Leadership

What sets us apart

What sets us apart

Leading our talented team is CEO Sam McKenna, a former LinkedIn Sales Leader. Her distinguished LinkedIn expertise is recognized through numerous accolades:

  • LinkedIn Top Voice
  • LinkedIn Brand Ambassador
  • LinkedIn Sales [In]sider
  • Top 100 Global Sales Leader (The Modern Sales)
  • Top 50 Sales Leader (Sales Hacker)
  • Top Woman in Revenue (Engagio)

Featured in

Newsweek Forbes Wall Street Journal Business Insider USA Today